A Concept Paper of Balanced Scorecard for New Product Development
نویسندگان
چکیده
منابع مشابه
The balanced scorecard: a new challenge
Purpose – The purpose of this paper is to focus on one strategy known as “The Balanced Scorecard”, discussing the growing importance of balanced scorecard performance systems, exploring issues that organizations face in building and implementing scorecard systems, and sharing lessons learned from Australian organizations that have taken the balanced scorecard journey. Design/methodology/approac...
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Several years ago we introduced the Balanced Scorecard (Kaplan and Norton 1992). We began with the premise that an exclusive reliance on financial measures in a management system is insufficient. Financial measures are lag indicators that report on the outcomes from past actions. Exclusive reliance on financial indicators could promote behavior that sacrifices long-term value creation for short...
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ژورنال
عنوان ژورنال: KnE Social Sciences
سال: 2019
ISSN: 2518-668X
DOI: 10.18502/kss.v3i22.5075